Digital Marketing Courses in Calicut: The Ugly Truth

This post is authored by Mighil, founder of XYZ Calicut.

So, are in you in the run to find a digital marketing training centre in Calicut? Can’t wait to embrace the digital marketing niche? Hold your horses, read this article before you make the final decision.


This article may sound a bit harsh to some (especially the so-called digital marketing training companies in Calicut). I’m a digital consultant, and I’ll be straight to the point and shed some valuable insights. Here are the top reasons why you shouldn’t join mediocre digital marketing training institutes in Calicut.

It’s all available for free, online

Yes, why should you pay someone to learn basic stuff like:

  • On-page and off-page Search Engine Optimization (SEO)
  • Basics of Search Engine Marketing (SMM)
  • Social Media Marketing (SMM)
  • Inbound Marketing

A lot of free resources are available online. You don’t need to pay an agency to teach you all that stuff. All you need to do is to plan well and get organised. There are several blogs out there that are resource-rich for digital marketing newbies.

Here’s a few I strictly recommend:

  1. Moz’ blog
  2. Search Engine Land
  3. Neil Patel Digital
  4. Search Engine Journal

How to teach yourself SEO and digital marketing from your home in Calicut

First off, visit Moz’ beginners guide to SEO. It’s well defined and prepared by Rand Fishkin himself. Here are the major topics you should cover and practice while learning digital marketing

  1. Ranking and Visibility
  2. On-site SEO
  3. Importance of links and link building
  4. What is local SEO? How to do it
  5. How is local SEO different from International SEO, and how to do it
  6. Importance of keywords and how to perform keyword research
  7. What is site crawling and how search engine robots work
  8. What is content marketing
  9. What is inbound marketing, why is it important
  10. What is social media marketing, how it works
  11. What is email marketing, how it works
  12. Finally, SEO/marketing audit and reporting

All the topics I mentioned above, you’ll find excellent free resources online to learn these. You don’t need to pay for a training institute to learn digital marketing in Calicut.

Most digital marketing training agencies in Calicut practice outdated methods

This is another reason that makes me want to hate (poor choice of words?) training institutes. Most digital marketing training agencies in Calicut stick to the outdated off-page digital marketing practices from the old-ages.

Digital marketing doesn’t work that way. Behavioural marketing + inbound marketing, that’s what you should be doing.

Repeating the same old fluff won’t help you and your client. You have to dive deep into an end user’s perspective while planning marketing campaigns. Marketing should be human to human. Technology is just a medium. A lot of digital marketing training centres in Calicut fail to teach you this philosophy. They tend to stick to the text-book method and promise you a “digital marketing certificate” which is a BS move if you ask me. Sadly, a lot of students/digital marketing enthusiasts fall into their bait expecting something huge in return. Don’t do that. Do some research first. Think for yourself, assess your capabilities and be confident. You can do this one by yourself.

They are out there to make money

Well, this is the big picture. Everyone needs money. But you can’t be insanely money-focused when you’re a teacher. It is another reason why I suggest you keep away from plague-like digital marketing institutes in Calicut.

Take a deep breath and think for yourself.

They are not teaching you any software or high-end marketing modules. They’re just recycling the online tutorials available online and refurbish them as courses. Moreover, why you need training from someone when all resources to pass Google Analytics, Google Adwords, HubSpot inbound marketing certifications are available online.

90% of the digital marketing trainers in Calicut aren’t full-stack marketers

You need a full-stack marketing guru in Calicut for a mentor. So don’t waste your time on people who don’t know a thing or two about full-stack marketing.

According to

full stack marketers have a working knowledge of all of the marketing tactics, from PPC and email marketing to social media and PR.

A great digital marketer should be well versed in development stacks as well. It plays a significant role when you plan to step into SaaS, product marketing.

False promises

Do not join a digital marketing training institute in Calicut that promise an “easy way succeed.” This is too good to be true in the digital marketing game.

They are out there to make money, make the best of the digital marketing market and not to impart knowledge (insights.) A lot of training centres have no knowledge of human-to-human meaningful marketing per say and how to combine behavioural strategies with digital marketing.


I just shared my opinion as a consultant. I’m not trying to shame digital marketing course providers in Calicut. If you have that fire in you, you can anyway do it yourself. Good luck!

Need expert guidance minus BS? Email [email protected] today. Or book a 20-minutes free consultation. Based on the discussion, we can provide you with one-time training session remotely.

Please have the digital marketing goals/topics to discuss laid out before the call. I don’t want to waste your time and mine.


Contact XYZ for premium SEO training in Calicut. Our SEO courses in Calicut are designed to ensure you have a professional and productive experience. With years of practice, we know what works and what doesn’t, but we are always open to creative ideas.

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